Renowned fashion designer Viktoria Marchev invites us into her vibrant world where colour meets culture, exploring her latest collection and her journey from New York and now into the United Kingdom.
Viktoria’s creative process is a fusion of passion and innovation. She shares her journey, from mastering comic book-style drawing to her latest colourful collection. Each piece is a testament to her decade-long journey in the fashion industry. Her latest collection, ‘YOLO . . . this time’, bursts with vibrancy, featuring bold jumpsuits and dresses in shades of blue, fuchsia, yellow, and green, paired with fluorescent silicone cover-ups. This explosion of colour is a celebration of life, designed to evoke joy and vivacity in the wearer.
Entering the UK Market:
For Viktoria, the UK market represents a natural progression. Having received early acclaim from British Vogue and Glamour UK, her recent showcase at London Fashion Week further solidified her desire to enter the UK market. Her collection’s lively spirit resonates deeply with the dynamic essence of London.
Ethical and Sustainable Fashion:
Viktoria’s commitment to sustainability is evident in her choice of materials. Silicone rubber, a key element in her designs, offers both durability and eco-friendliness. Its versatility allows for minimal waste production and easy maintenance, aligning with the values of today’s conscious consumers.
Cultural Diversity:
Rooted in her Central European heritage, Viktoria’s designs reflect a rich tapestry of cultural influences. Her experiences showcasing collections worldwide have infused her work with a global flair, celebrating diversity and strength through her diverse cast of models and protagonists.